When Vodafone announced they had secured Joel Madden as a brand ambassador, Greg, then head of Brand Partnerships at Authentic Entertainment was given the brief to develop a concept which could leverage Vodafone's association with Joel and drive business for Vodafone Pre-Paid. The result...a national consumer promotion offering Vodafone customers the chance to 'party like a rockstar' at the Madden's Housewarming Party. Authentic Entertainment and Second Sunday staged this incredible branded event whilst extensive pre-promotion, including a dedicated TVC, was created by Ogilvy with media done via the team at Bohemia.