OUR STORY

Greg Tremain - Founder

For over 25 years, Greg Tremain has been courageously helping brands to unleash the power of partnerships.


After a long and successful tenure with globally renowned agency DDB, Greg followed his passion for creative marketing solutions to join Austereo as Client Marketing Manager. He was instrumental in developing innovative cross platform partnership initiatives and marketing activations for the network's key clients.

In 2004, Greg joined Authentic Entertainment (formally MCM Entertainment) Australia’s largest producer of syndicated radio programming and Australia/New Zealand representative for VEVO, the world's largest online music video platform. For over 10 years in content and commercial leadership roles, Greg collaborated with rights holders, record labels, talent, promoters, publishers and industry partners to deliver truly unique, content and event based partnership solutions for many of Australia’s biggest advertisers including Telstra, Toyota, Vodafone, Nissan, Coca-Cola, Mastercard, Samsung, Federal Government and many more.

In 2016, Greg joined HT&E as Partnerships Director, working closely with major national clients and agencies to develop content initiatives which leveraged the group’s radio, digital, out of home and social assets plus direct access to leading celebrity talent. Greg was instrumental in driving the initial commercial approach to market for HT&E’s start up - Gfinity Esports Australia, securing naming rights and major commercial partners for the launch of the Gfinity Elite Series. In 2018, Greg established an exclusive partnership with Supercars Australia to launch The Gfinity Supercars Eseries across over multiple streaming and broadcast channels.

 

With trusted access to an extensive network of CMO’s, senior marketing personnel, agency heads and industry leaders, Greg has built enviable reputation as a leader in the partnerships space and has launched Partnership Solutions to help brands and rights holders drive business growth through the power of partnerships.

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