Clever Car. Big Life.
Live Event & Content Amplification
When Toyota was launching a new brand campaign for Yaris, they give Greg an opportunity to deliver an idea which could really bring the new brand positioning 'Clever Car. Big Life' to life. The result was a live event and content partnership which gave consumers the opportunity to live the big life at the Take 40 Stars of Summer Party. A private harbourside mansion in Sydney was converted into an epic sunset event featuring live performances from Sneaky Sound System and Havana Brown. The entire event was captured as a branded entertainment program for free to air TV plus online streaming and socials - all enabled by the very clever, Toyota Yaris.