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Consumer Promotion

Toyota Yaris
All Access LA Adventure

With a new model launch just around the corner, Toyota Yaris needed a short term, tactical activation to reconnect young aspirational females with the brand during a period of heighted competitive pressure and an extensive time out of market. The Yaris was built on the proposition of 'access' - reinforcing the freedom a car could offer young buyers. Greg and the team at Authentic Entertainment developed a consumer promotion which would offer the chance to win an all access LA adventure with the winner joining The Hot Hits' Maude Garrett and Authentic Entertainment's production team for a week as they cover all the entertainment news from LA!

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