Telstra Road to Discovery
Telstra Road to Discovery was an incredible initiative developed by Telstra to discover, educate and foster emerging independent and unsigned Australian songwriters. Greg spearheaded a long term partnership with Telstra that would see MCM Media/ Authentic Entertainment become a major production and media partner of the series for the next 3 years. Working in collaboration with Telstra, Mushroom Marketing, Edelman, OMD and Raw Ideas, Greg’s team delivered multiple content pieces for the series including the Telstra Road to Discovery Masterclass series which helped young artists to navigate their way around the music industry. The live streamed series was hosted by Ella Hooper and featured industry leaders with advice on taking your first steps, song writing, touring and so much more.