Sol Beer
VEVO Go Show

Live Event & Content Amplification

Following the launch of VEVO in Australia, Greg and team at MCM Media delivered the first VEVO Go Show in the country, in partnership with Sol beer. This pop up live concert seamlessly integrated Sol beer's brand positioning - Where there a party, There is Sol. A perfect Bondi beach sunset lit the background for this unique surprise gig, driven by social media and amplified globally with the power of the VEVO platform, 

Sol 2
Sol 2

Sol 2
Sol 2

Sol 1
Sol 1

Sol 2
Sol 2

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