Take 40 Live in the City
Live Event & Content Amplification
Nissan had just launched a major brand campaign positioning the Nissan Micra as being 'in sync with the city'. Nissan needed to regain some lost ground and stand out in a very competitive category, Importantly, they waned to deliver a core campaign against socially active young audiences who work and 'play' in the city. Working closely on these challenges with the team at Carat and his team at MCM Media, Greg drove a unique partnership which would see one of the world's hottest artists performing an incredible live concert exclusively for hundreds of lucky competition winners. An inner CBD laneway was blocked off and converted by the Carat team into 'Micra Lane'. The entire event was captured and amplified via a dedicated TV special and online streaming.