48 Hour Big Binge

Brand Experience

How do you promote the depth of content available on Foxtel in a truly unique way? The answer...Foxtel's 48 Hour Big Binge. Whilst leading Partnerships at Australian Radio Network, Greg drove the development of a unique activation putting 4 teams head to head with the challenge of consuming as much information as they could about what they watched during the 48 Hour Big Binge to win $50K. The concept was brought to life by the amazing KIIS content team who captured all the action via live streaming and constant updates across radio and socials.


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