Anti Binge Drinking
Short Film Competition
User Generated Content Promotion
Having worked across multiple youth focused campaigns for the Federal Government, this campaign, developed by Greg and the team at MCM Media was an incredible success. It was an extension of the Government's anti-binge drinking campaign, "Don't Turn a Night Out into a Nightmare". Instead of pushing anti-binge drinking messages to young Australians, this campaign element turned the communication around and invited young Australian film makers to produce a short film, warning of the dangers of binge drinking. The quality of user generated content was overwhelming. Below is the winning entry.